Tuesday, August 11, 2015

Rugs, upscale pillows star at Katha Diddel

NEW YORK--Coordinated rugs and pillows with an upscale flair will be the emphasis of Katha Diddel's Home Collection when the company introduces its Nina Campbell line of needlepointpillows, petit point pillows and rugs at the April Market here.
"Our new pillows have rugs that coordinate, which is really new for us," said Diddel, who will be showing the new line from 225 Fifth Avenue. "We've always done lots of needlepoint pillows, now we have more of a rug story. It will be a very coordinated group, and what we're targeting is the highest level of the decorator designer market."

Campbell is known for her fabric, which is distributed through Osbourne and Little. She also owns a store in London from which she runs her design business; the members of the Royal Family are among her customers. Campbell and Diddel joined forces for this market with a line of hand-stitched needle-point and petit point pillows and coordinating rugs.

The Diddel/Campbell collaboration includes three distinct collections. The Cornucopia group of decorative pillows feature soft blues and warm yellows and will retail at $140 for the 13-inch-by-17-inch pillow and $146 for the 15-inch pillow.
The Aricula collection highlights two pillows, a red 17-inch square that retails for $160 and a 13-by-17 blue pillow for $140. The third collection is Canton and includes both a white and a blue 13-by-17 pillow ($164) and a 15-square-inch pillow for $170.

All of the pillows are manufactured from New Zealand wool, are hand-dyed according to Diddel's specifications, and are corded in a braided silk stitched by hand. All of the Nina Campbell collectionpillows are stuffed with white goose down pillow inserts.

Diddel is expanding her collection at this market to include Nina Campbell rugs in small to large sizes, again focusing on her decorator/designer customers. Rugs, which are available in the aforementioned three styleways, run from $600 for a 3-foot-by-5-foot rug to $3,200 for an 8-by-10 size.

The rugs are backed in a 100 percent cotton fabric.

Diddel also worked with artist Mary Lake-Thompson to create a new collection of juvenile pillows. Diddel also is showing a series of Christmas-themed pillows that coordinate with a large stocking and a rug. Two of the collections are called Nutcracker and Good Will To All.

Diddel also releases a Museum Collection of pillows, with limited distribution. Each pillow will have a tag with a corresponding number to indicate the collectible nature of the group. Other pillows will lean on traditional Americana and American folk art for design.

Diddel opened two showrooms recently. The showroom at 225 Fifth Avenue will hold all her merchandise, which includes hand-embroidered bed linens, hand-embroidered table linens, needlepoint and petit point pillows, needlepoint rugs, handhooked petit point rugs and other accessories.

The second showroom is located in High Point, N.C., at 219 Market Square. This showroom is open during High Point market weeks and will carry her full line.

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